This event is Free and Open to the Public

In The Process: A New Foundation In Art and Design Art Director’s Club Hall of Fame Laureate, One Club Hall of Fame Laureate, and chair of the Advertising and Design departments at the School of Visual Arts – Richard Wilde – demonstrates that true creativity comes from one place and one place only: the unknown.

Taken from his acclaimed Visual Literacy course at the School of Visual Arts – now into its 5th decade – The Process reveals Wilde’s method (see following pages) for jarring the artist, innovator or designer out of preconceived ideas and habitual thinking that only produce what has been done before and places them in the unknown where, according to Wilde, all new ideas come from.