This event is Free and Open to the Public
In The Process: A New Foundation In Art and Design Art Director’s Club Hall of Fame Laureate, One Club Hall of Fame Laureate, and chair of the Advertising and Design departments at the School of Visual Arts – Richard Wilde – demonstrates that true creativity comes from one place and one place only: the unknown.
Taken from his acclaimed Visual Literacy course at the School of Visual Arts – now into its 5th decade – The Process reveals Wilde’s method (see following pages) for jarring the artist, innovator or designer out of preconceived ideas and habitual thinking that only produce what has been done before and places them in the unknown where, according to Wilde, all new ideas come from.
Wilde’s method creates the conditions where invention is called upon, and where risk taking, struggle, experimentation, play, and trusting one’s instincts – everything the known deprives us of – are in fact integral. The results – thousands of differing, highly creative and inventive solutions to the same handful of problems – are astonishing, and demonstrate that fresh ideas, infinite creative possibilities, and original ideas come out of conditions and parameters that put the artist into the unknown.
In Visual Literacy, Wilde – who has taught some of the most famous original thinkers and commercial artists of our time, including Broadway ad titan Drew Hodges, Hollywood film director Craig Gillespie, music video director Paula Greif, collage artist Hanoch Piven, and dozens of others – readies his students for careers in all arenas of the applied arts with the capacity to create and innovate in ways never seen before. The Process takes the reader into Wilde’s world of unlimited creative possibility through a method that proves that disruption, innovation and creativity are our natural instincts and do not have to be learned, forced or contrived, but, rather, revealed.
A template for jarring creative genius from the creative genius who spawned so many; a refresher course for everyone in the arts who think they’ve already been there, done that; a case study that proves limitless solutions are always at our finger tips, The Process shows anyone how to get into the unknown from where new ideas arise.
Whether professional, artistic, design or personal, The Process teaches the reader how to restore imagination…and set the stage for invention.
What is the unknown? The unknown is a place the artist finds themselves when given a creative problem for which there is no pre-conceived answer; for which no research can solve; and for which no references exist to call upon for solutions. In other words the artist finds themselves in the unknown when confronted with a problem for which there is nothing known that can solve it.